Actor Rajkummar Rao joins sports shoe brand RANNR as ambassador

Actor Rajkummar Rao is the new face of RANNR, a sports and athleisure footwear brand owned by Lehar Footwears Limited. The brand aims to grow its footprint in the expanding Indian footwear market through this partnership.

Brand Details

RANNR offers products for running, walking, sports, and general lifestyle use. The label relies on the manufacturing experience of Lehar Footwears and sells items through online platforms, direct-to-consumer channels, and physical stores.

Leadership Quotes

Lehar Footwears Chairman Raj Kumar Agarwal stated that the company wanted a brand face whose career felt real and relatable to buyers. Actor Rajkummar Rao noted that he personally connects with the brand philosophy of moving forward in one's own way under the tagline "Power in Every Step."

Context

Celebrity endorsements are a common marketing strategy for footwear brands in India to build recognition among young consumers. Companies often partner with film actors whose public image matches the target identity of their product line.