Zoya Akhtar criticises plans for floating advertising barges along Mumbai coast

Filmmaker Zoya Akhtar has raised strong objections to plans by the Maharashtra Maritime Board to introduce floating advertising barges and illuminated hoardings along the Mumbai coastline.

Concerns

Akhtar points out that Mumbai is already struggling with overcrowding, heavy traffic, pollution, garbage, noise, and a lack of open spaces. She states that people desperately need to connect with nature rather than face further disconnection, adding that citizens need relief instead of sponsored sunsets. Concerns have also been raised about the impact of these glowing signs on the coastal environment and marine life.

Citizen Voice

According to Akhtar, local residents should have a formal say before authorities approve such installations. She notes that people pay high prices for homes with a view and spend a lot of money just to live in the city, so their opinions must matter. She also suggests marking specific areas for commercial advertising to prevent signage from appearing everywhere, noting that constant commercial messaging causes mental stress.

Context

Coastal cities often balance commercial development with the preservation of public open spaces and natural views. Large illuminated signs near water bodies frequently spark debates among residents, city planners, and businesses regarding visual clutter and environmental protection.