BJP Forces Mumbai Civic Body to Take Down Dia Mirza Diwali Video

Actor Dia Mirza's anti-firecracker video for a noise-free and pollution-free Deepavali was pulled down by the Brihanmumbai Municipal Corporation on November 1, 2026, after pressure from the BJP. The video was part of an official civic campaign that also features other celebrities like Madhuri Dixit and cricketer Ajinkya Rahane, whose clips remain active on BMC social media handles.

Reactions And Opposition

BJP leader Ameet Satam objected to the video on X, stating that traditions are deeply rooted in culture and that citizens do not need lessons on celebrating Diwali. Mumbai mayor Ritu Tawde criticized the civic administration for not seeking clearance and accused the actor of taking an anti-Hindutva stance, citing her past opposition to the Narmada project and the Uniform Civil Code. Maharashtra minister Nitesh Rane also opposed the promotion, arguing that similar advice is not given during other festivals like Eid or Bakri Eid. Meanwhile, BJP ally Shiv Sena stated it found nothing inappropriate in the message. The opposition slammed the BJP for practising divisive politics, with Congress leader Vijay Waddettiwar and Shiv Sena UBT leader Kishori Pednekar criticizing the move.

Actor's Stance And Context

Actor Dia Mirza responded that the video was created in public interest and in accordance with Bombay High Court directions to address air pollution and public health concerns.

Context

Civic campaigns in major Indian cities often engage prominent public figures to promote public health and safety measures during large festivals. Public messaging around air pollution and festival safety frequently draws competing viewpoints from political parties regarding cultural traditions and governance.