Luxury car sales in India surge as Mercedes‑Benz posts record quarter and BMW sees strong demand

Luxury vehicle sales in India are climbing sharply as owners seek replacements and shift toward electric models. Mercedes‑Benz India reported its strongest quarterly sales ever, a boost attributed to solid macro‑economic conditions. The company said demand is rising as it prepares for a future dominated by electric vehicles. BMW India recorded similar enthusiasm from buyers, noting a continued positive trend for the luxury segment in 2023. Both makers see the replacement cycle and growing interest in electrification as key drivers of the surge. The upward momentum suggests the high‑end market is benefiting from broader economic stability and consumer readiness for EVs.

Context

The replacement cycle means owners are swapping older cars for newer ones, often opting for greener options. Electrification refers to the shift toward electric drivetrains, which luxury brands are increasingly offering in India.