Actor Rashmika Mandanna Signs As New Face For Fujifilm India

Actress Rashmika Mandanna is the new brand ambassador for FUJIFILM India across its Imaging Solutions range. The partnership covers electronic imaging, instax, and photo imaging sectors nationwide. The company aims to connect with a younger generation of consumers through this collaboration.

Company Reactions

Managing Director Koji Wada stated that her personality aligns with the group purpose of giving the world more smiles. Arun Babu, Associate Director of the Imaging Solutions Division, noted that the portfolio includes digital cameras, instax instant cameras, smartphone printers, QuickSnap devices, binoculars, and printing solutions.

Context

Brand endorsements help consumer electronics and imaging brands build instant recognition among younger buyers in competitive markets. Fujifilm operates several consumer touchpoints in India, such as the House of Photography in Mumbai, X-Space, and the Fujifilm Spectrum tour.