Festive Season Demand Drives Strong Two-Wheeler Sales Growth Across Major Brands in September 2026

Major two-wheeler makers posted strong growth in September 2026 as festive season demand lifted sales across the board. Hero MotoCorp led the industry in total volumes, reporting 7,66,348 units sold. This was a 12 percent rise from the 6,87,220 units recorded in the same month last year. The company's domestic internal combustion engine business brought in 7,10,436 units, with scooters jumping by 60 percent. Hero's electric vehicle brand Vida also grew by 83 percent with 28,798 units dispatched.

Sales Performance

Honda Motorcycle and Scooter India sold 7,06,266 units, marking a 24 percent increase from 5,68,164 units last September. Domestic sales grew 26 percent to 6,36,768 units while exports rose 11 percent to 69,498 units. TVS Motor Company reached 6,45,955 units, which is a 23 percent jump over 5,23,923 units in September 2025. TVS domestic two-wheeler sales grew 17 percent to 4,82,073 units, and electric model sales more than doubled by 110 percent to reach 65,799 units.

Other Makers

Bajaj Auto sold 4,51,494 two-wheelers last month, up 5 percent from 4,30,853 units a year ago. Even though domestic volumes fell 12 percent to 2,39,771 units, a 34 percent rise in exports to 2,11,723 units covered the gap. Royal Enfield recorded its highest-ever monthly dispatch of 1,33,958 motorcycles, an 8 percent increase over 1,24,328 units in September 2025. Domestic sales grew 7 percent to 1,21,326 units and exports rose 17 percent to 12,632 units. Royal Enfield also launched the Himalayan 440, which is fully booked for the next six months, and started the European expansion of its electric brand Flying Flea with the C6 model going on sale in Paris, Barcelona, Rome, Berlin, and London. Suzuki recorded 1,33,688 total units, up 8 percent from 1,23,550 units last year, with domestic sales rising 3 percent to 1,08,806 units and exports jumping 41 percent to 24,882 units.

Context

Automobile sales in India often see a major boost ahead of the festive season as buyers make big purchases during auspicious periods. Manufacturers routinely ramp up dispatches to dealerships during this time to meet the higher retail demand. Strong export numbers for several brands also show steady demand for Indian-made two-wheelers in global markets.