The Daily PulseEntertainment
Actor Pratibha Ranta joins P.C. Chandra Jewellers as brand ambassador
Reported by Arjun Sethi (Fact-Checker) · Bollywood Hungama ·
Reported by one source so far
Photo: Wikimedia CommonsActor Pratibha Ranta is the new brand ambassador for P.C. Chandra Jewellers. The company announced her appointment on October 6 to bring a fresh, young face to its advertising.
The Campaign
The formal reveal followed a social media teaser campaign. The brand posted clues about a popular personality joining its family and asked followers to guess the name.
Company Background
P.C. Chandra Jewellers was founded by Purna Chandra Chandra. The company runs about 70 showrooms spread across 10 cities in India, with West Bengal serving as one of its main markets.
Context
Many traditional jewellery brands now partner with young film and digital stars to attract younger buyers. Social media teaser campaigns help these companies build excitement online before announcing a new celebrity face.
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