Amul India Honors Epic Film Release With New Topical Artwork

Amul India has released a special topical advertisement celebrating the theatrical run of Nitesh Tiwari's film Ramayana. The new artwork features the playful phrase "Motion Epicture," which mixes the term motion picture with the brand's food roots. The company posted this illustration on its official Instagram page. The drawing combines visual styles from the mythological epic with the brand's well-known look.

Cast and Crew

Nitesh Tiwari directs the movie, which is the first part of a two-part adaptation of the Indian epic. The large cast includes Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman, and Ravi Dubey as Lakshmana. Music composers A.R. Rahman and Hans Zimmer created the film's music, while the Oscar-winning visual effects studio DNEG handled the VFX work. The project also brought in Rs. 37 crore on Friday according to the Hindi box office estimate for its second day.

Context

Amul is famous for making creative topical ads about major events, films, and personalities across the country. These cheerful artworks often use wordplay to join current news with the brand's familiar products.