Actor Sohum Shah launches official Tumbbad merchandise as cult horror film marks eight years

Actor and producer Sohum Shah has launched a new official merchandise collection inspired by the folklore horror film Tumbbad, marking eight years since the movie first hit theatres. The launch coincides with the Halloween season and builds on growing fan interest following the film's 2024 theatrical re-release, while audiences also await the upcoming sequel, Tumbbad 2. Sohum announced the new items on social media by sharing photos of himself wearing pieces from the line. The designs feature famous dialogues and iconic imagery from the movie, including the lines "So Jaa Warna Hastar Aa Jayega" and "Lalchi Hai Tu", alongside visuals of the mythical entity Hastar. Fans can buy the items through Noise Culture.

Context

Cult classic horror films often build dedicated fanbases over time through streaming and theatrical re-releases long after their initial box office runs. Merchandise lines tied to anniversary milestones offer studios a way to keep audiences engaged and test commercial demand before major franchise sequels release.