American Girl brings back Edwardian character Samantha Parkington for brand's first adult novel

Mattel's American Girl brand enters a new space this week by publishing its very first book for adults, titled "Samantha: The Next Chapter." The story brings back the Edwardian-era character Samantha Parkington, who first appeared as a doll in 1986 and remains a favorite among the millennial generation.

The Plot

Author Fiona Davis wrote the new novel, which follows Samantha at age 25 in the year 1920. In this installment, Samantha works to teach women about voting rights in New York ahead of that fall's presidential election. Her life changes overnight when a financial scheme steals her large inheritance and her childhood home in Mount Bedford, turning her into a shop girl. She must then investigate a local criminal to find clues, solve the mystery, and protect her family name.

Behind the Book

Davis notes that the original stories provided many fun elements to build upon, such as Samantha's childhood interest in teaching and the rise of progressive education during that era. The author had wide creative freedom for the plot, which went through a brand committee for approval and leaves room for potential future books about other characters. Davis also included a subtle romance plot while keeping historical accuracy in mind, noting that public displays of affection were not accepted at the time.

Context

The American Girl brand is known for its historical dolls and accompanying children's books that teach young readers about different eras in American history. Expanding into adult fiction allows companies to tap into the nostalgia of older fans who grew up playing with these toys decades ago.