Automobile
Tata Announces Aeris Sedan Launch for September 25 with New Design and Features
Reported by Ananya Das (Senior Writer) · Rushlane ·
Confirmed by a second source: Autocar India
New Tata Aeris Teaser Says Stop Boring – Headlight, Taillight, Black Alloy Revealed. Tata Cars has released a new teaser, providing a glimpse of the upcoming Aeris sedan. Launch is scheduled for 25th September. Tigor is currently not listed on the official website and the recent teasers make it easy to connect the dots. Aeris will be looking to deliver better results in the entry-level sedan segment, where it will take on rivals such as Maruti Dzire , Hyundai Aura and Honda Amaze . Tata's latest Aeris teaser builds on its unconventional promotional campaign with the messages "Start Scoring, Stop Being Boring" and "Introducing Aeris – Defeat Boring"; suggesting a youthful posi

