Alia Bhatt and Ranbir Kapoor lead Myntra festive shopping campaign starting October 8

Fashion platform Myntra has launched its promotional campaign for the upcoming Big Fashion Festival, starring brand ambassadors Alia Bhatt and Ranbir Kapoor. The shopping event is scheduled to go live on October 8 and will feature over 8 million styles. The promotional push begins with several comedy films based on the concept that great discounts can turn ordinary daily moments into reasons to buy new clothes.

Campaign Concept

The advertisements show everyday triggers like a stray scrunchie during Diwali cleaning, an aunty giving a blessing at a wedding, a cab driver using an OTP, a card game win, or a simple sneeze, turning into exaggerated imaginary scenarios that end with online shopping. The campaign uses Myntra's 3x proposition to highlight value.

Executive And Actor Statements

Neha Gulati, who is the Senior Director of Brand Marketing at Myntra, stated that the goal was to use humour to show how everyday thoughts lead to shopping carts. Actor Ranbir Kapoor mentioned that the comedy works because the random thought spirals feel very real. Actor Alia Bhatt added that the silly situations are relatable and give people a fun excuse to shop.