Amazon Music and Shakira team up for global Madrid concert livestream and women-focused Latin music celebration

Shakira's upcoming concert in Madrid will stream live across the globe on October 3 as part of a major international celebration led by Amazon Music. For fans watching from India, the livestream starts at 12:15 AM IST on October 4. Viewers can tune in for free without any subscription using the Amazon Music India app, Prime Video, Fire TV, or the Amazon Music channel on Twitch.

Concert and Tour Details

The Madrid show marks the final stop of Shakira's Las Mujeres Ya No Lloran World Tour and her ES Latina European Residency. Reflecting on the tour, Shakira stated that it has become more than she could ever have imagined and expressed excitement about sharing the special evening with global fans alongside Amazon Music. Data from Amazon Music shows that between January 1 and September 19, 2026, her track "Dai Dai" is the platform's most-streamed song worldwide, while she ranks as the most-listened-to Latina artist globally.

New Releases and Experiences

Amazon Music is rolling out several special releases, including a new "Dai Dai Spanish Remix" produced by RVSSIAN and an exclusive orange and yellow marble vinyl edition of her album Laundry Service to mark its 25th anniversary. In Madrid, fans can visit El Museo Shakira, an interactive experience guided by Alexa+, and explore an all-women Amazon Music stage. Meanwhile, a curated mixtape titled El Mixtape features music by women artists who influenced her career.

Economic and Educational Programs

The broader celebration includes new commerce and training initiatives aimed at women. The Las Mujeres Facturan Con Amazon Music storefront will highlight products from Latina-owned businesses and female Latin artists. In addition, the AWS Entrena Latinas programme unites Amazon Music, Amazon Web Services, Shakira's Fundación Pies Descalzos, and Laboratoria to offer free cloud computing and artificial intelligence training in Spanish to women across Latin America, aiming to reach one million women by 2028 with an initial launch in Colombia.

Context

Major streaming platforms often tie major artist residencies and world tour finales to broader brand campaigns that mix live entertainment with commerce and social impact initiatives. Partnerships of this scale typically combine exclusive digital content, physical merchandise releases, and tech education grants to deepen audience engagement across multiple international markets at once.