Bajaj Auto to Launch Two New Motorcycle Lines in FY2027

Bajaj Auto plans to roll out two new motorcycle product lines in the 125cc to 250cc segment during the financial year 2027. Joint Managing Director Rakesh Sharma announced this after the company shared its financial results for the second quarter of FY2027. These upcoming brands will serve buyers in India and other countries while working alongside the existing Pulsar lineup.

Market Strategy

Sharma stated that the two new brands will handle different parts of the 125cc to 250cc market. Earlier discussions in July noted these models are designed to help entry-level 100cc owners upgrade their rides. Bajaj lost market share last year in the 125cc and 150cc-plus categories because older products reached the end of their lifecycle. To fix this, the firm chose to protect its profit margins in the 100cc segment by raising prices even if it meant selling fewer bikes, shifting focus to larger engines instead.

Recent Launches

Recent updates include new versions of the Pulsar 125 and Pulsar 150, alongside updated models like the N160S, N160SS, NS400Z, N250SS, and NS200. These fresh models made up 7 percent of the 125cc-plus sales in August, 26 percent in September, and 33 percent during the first 16 days of the festive season. Meanwhile, overseas shipments grew by 41 percent compared to last year, reaching roughly 7.8 lakh vehicles in the second quarter. Strong demand in Africa and Latin America drove these exports.

Context

Automobile companies often update their vehicle lineups and introduce new engine variants to regain ground lost to competitors. Focusing on mid-range engine segments like 125cc to 250cc helps brands attract buyers who want better performance than entry-level bikes without paying high prices for heavy superbikes.